Commencing operation in 2007 by Wendy Tsao, Child’s Own Studio was established, transforming children’s artwork into loveable plush toys. The concept initiated when Wendy created a softie for her 5 year old son to take to school as a comfort toy for his emergency kit.

In 2015, Wendy felt like she had taken the company as far as she could and wanted, making the tough decision to sell the company. Wendy was committed to finding the right person to take over the company; someone who shared her ideals and commitment to value and quality.


Alex Blois-Brooke and Wendy communicated for several months prior to Wendy making an official decision. Wendy liked Alex’s attitude towards business and his outlook for the company. Alex invited Wendy to visit his production factory, located on the other side of the world.

Wendy spent a week touring the facilities, which were clean, well-equipped and staffed by positive and happy employees. Wendy was walked through Alex’s manufacturing processes and showed samples of work.

There were two things that persuaded Wendy that Alex and his company were the right buyer for Child’s Own Studio. The first was the metal detector, a step that was used as part of the toy-making process, whereby every single toy passed through this customized metal detection station before being packaged and shipped. It was clear to Wendy that the safety for their customers and their staff was paramount.

The second persuasive motivator for Wendy was the community first approached the company had and the support is showed to the local orphanages. The company’s humanitarian endeavours, which fell outside their business activities, revealed their personal values and their philosophy that supporting children is the best way to build a healthy society.

Following her visit to the factories, Wendy knew that Alex and his team were the best people to take Child’s Own to the next level.

Owning and operating the company for more than a year, Alex and the team are now producing hundreds of personalized toys per month and shipping these one-of-a-kind creations to more than 200 countries, putting smiles on faces across the globe.

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FREE shipping throughout September

More great news for Child's Own Studio followers and fans around the world. Those generous people at the Childs Own HQ have agreed to continue the free shipping promotion on all Custom Softies for the month of September.

Time to get creative.